Quiet evening workspace overlooking Lake Washington

About the founder

One person, accountable for every build

3nitiLab is a founder-run practice. The person you talk to on the first call is the same person who maps your processes, writes the automations, and stays on the line when something needs tuning six months later. There is no handoff to a junior team and no account manager in between.

The practice grew out of a simple mismatch: the tooling that scales a venture-funded startup rarely fits a two-person shop or a volunteer-run nonprofit. Those teams measure budget in hours, not headcount — so the work here is about removing the recurring tasks that quietly eat a week, then wiring the CRM, AI agents, website, mobile app, and content into one system that holds together.

Why the Greater Seattle Area, and why it stays small

The work stays pinned to the Puget Sound on purpose. Staying local isn't about geography — it's about spending more time with each client instead of chasing more clients. A tighter radius means actually knowing your business, not just your invoice.

It also means you don't have to take a stranger's word for any of this. The family-run shops, clinics, and mission-driven organizations around you are already making this shift to AI — and you can see it for yourself before you ever pick up the phone.

That's also why the first engagement is a flat-rate audit with a simple guarantee: pay in full only after you see the results — and love them.

Bring us your messiest recurring task.

Book a 20-minute consult

Recent work

Lead engagement and five more live builds

Arinnitti Foundation

arinnitti.foundation

The engagement covered the following work:

Marketing & growth systems
  • Funnels built end to end
  • Tone of voice defined and applied across channels
  • Website content
  • Custom marketing and mailing solution
  • Taplink setup
  • QR-code landings plus matching print materials
  • Opt-in and registration forms
CRM & revenue infrastructure
  • HubSpot integration
  • Custom CRM build
  • Data migration
  • Payment integrations (PayPal, Stripe)
AI & content automation
  • AI-generated website content
  • Automated video-generation pipeline for meditation videos (Runway, Claude, CapCut, n8n)
  • AI training for the team
Custom technical infrastructure & ongoing support
  • Custom cloud-storage solution — solved a Google Drive upload failure specific to Costa Rica, plus a separate full-storage issue
  • Custom Telegram bots for team group chats
  • Google Workspace administration
  • Emergency tech support
  • Technical expertise on vendor calls

Wonder Spark OS

studio.wskidsparty.net

CRM replacement and operational infrastructure for a kids' party and events business.

CRM & booking infrastructure
  • Replaced their existing CRM with a custom system covering studio class scheduling, event booking, and booking management.
Staff & animator mobile app
  • A custom mobile-friendly app for their animators and staff to use on their phones for day-to-day event operations.
Media & content storage
  • Infrastructure for storing and organizing event photo/video media.
Digital waivers & automation infrastructure
  • Digital waiver forms, plus the underlying infrastructure to support further automations going forward.

Costa Brava

costa-brava.vip

Marketing platform for an 83-hectare oceanfront master-planned development in Guanacaste, Costa Rica.

Quantum Cacao

quantum-cacao.crx.travel

Booking site for a cacao-farm tour experience, with Telegram-bot and email booking.

CR Experience

crx.travel

Domain, Google Workspace email, website funnel, and HubSpot CRM integration for a Costa Rica travel brand.